Africa Market
Informal Trade
How to forecast demand for informal retail in Africa?
Informal trade refers to retail and distribution conducted through unregistered or semi-registered businesses — dukas, kiosks, hawkers, market stalls, and roadside sellers. In Sub-Saharan Africa, informal trade accounts for 50-80% of FMCG volume depending on the country. Any supply chain planning platform that ignores informal channels is planning for a minority of actual demand.
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